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Price is always on the mind of home air purifier shoppers. But is price a guide to quality and value? 2'tricks of the trade' you need to know reveals pricing could be no guide at all . Read on before you purchase your next home air purifier. In fact , can you actually afford the wrong choice?

The Low Price Tease

Cost is important. But please don't be cheated. A low first purchase price does not equal long-term price.

One of the most typical tricks is to sell a low priced home air purifier that requires regular replacing of highly priced filters. The air purifier is a loss leader. The filters are pure profit.

And you suffer for it. And not only in your wallet. Cheap home air purifiers often have poor filtration due to leaks that allow air to go round the filter. So you never truly get the clean air you thought you were purchasing.

These inexpensive'big box retailer' units are also renowned for poor quality or absent prefilters that allow the main filter to clog and require replacement, possibly even before the'recommended' schedule.

The High Price Bluff

If going for a reasonable price isn't the best plan are you guaranteed to fare better by shelling out the huge bucks?

not always. While higher quality home air purifiers are far more costly as a general rule, some cowboy manufacturers are known to sell expensive models that do anything but purify the air.

The ozone generator crowd falls into this category. Sometimes priced well north of $500 these units fail to scrub the air and are really dangerous. They've been banned in Canada and California. The FTC is suing and secured court orders to stop the patently false claims by the more unreliable manufacturers.

Another'price as no indicator of quality' example is the famous Ionic Breeze by Sharper Image. These units were sold for $100 more than the 3M Ultra. But a comparison of their own fresh air delivery rates revealed the 3M Ultra delivered thirteen times as much fresh air.

Why Set Yourself Up for Disappointment?

If you examine comments left on lots of the shopper review sites you'll find a standard theme. Multiple home air purifier purchases over time leading to dissatisfaction and often a complete failure to get desired results.

Why is this the case?

It truly comes down to a lack of accurate and effective consumer education. You simply aren't being informed about what works, why it works, what's a swindle and how you can judge the difference.

What are you able to do to be an informed buyer before you buy air purifiers? Two excellent resources you may need to consider are hunter air purifiers and iqair healthpro air purifier.